# Sony 77" BRAVIA XR8B TV (2025) *Published: 2026-02-08 | Updated: 2026-02-08 | Source: https://shopsavvy.com/products/sony-77"-bravia-xr8b-tv-(2025)* --- **Brand:** Sony **Price Range:** $1798 - $2734.66 across 8 retailers ## Pros - The picture quality is incredibly clear, colorful, and visually stunning, especially for gaming with the PlayStation 5. - Supports 4K at 120Hz on two HDMI ports with variable refresh rate support, perfect for high-end gamers. - Built-in software is highly responsive and generally easy to navigate, with a user-friendly Google TV interface. - Excellent sound quality from the built-in speakers, often eliminating the need for external soundbars. - Very low input lag, making it ideal for fast-paced gaming. - The screen automatically dims when paused to help prevent burn-in, prolonging OLED lifespan. - Slim, lightweight design with a superior glass panel enhances modern aesthetics and mounting ease. - Includes 4 HDMI ports, offering great connectivity options for multiple devices. - Easy and straightforward setup, including seamless integration with Alexa and PlayStation consoles. - The remote control is compact, reliable, and some users have successfully upgraded to USB-chargeable backlit replacements. ## Cons - The TV frequently reboots itself without a clear cause, with several users experiencing multiple restarts per month. - Technical support is reported as unhelpful, with scripted replies and poor communication hindering resolution. - Lack of access to advanced troubleshooting or engineering help leaves some issues unresolved. - Some customers were advised to limit streaming resolution to 1080p despite the TV’s 4K capabilities, without clear rationale. - Suspected software kernel or intermittent hardware issues remain a concern for some users. - Frustrating experience around diagnostic tools and problem resolution, especially given Sony's reputation. ## Specifications | Attribute | Value | |-----------|-------| | Display Technology | OLED | | Resolution | 4K | | Refresh Rate | 120 hertz | | Aspect Ratio | 16:9 | | Contrast Ratio | High | | Screen Finish | Flat | | HDR Format Supported | Dolby Vision | | Motion Enhancement Technology | XR OLED Motion | | Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion | | Display Language Options | English | | Display Backlight Configuration | Direct LED | | Display Backlight Setting | Pixel-level Dimming | | Display Backlight Technology | LED | | Display Refresh Rate in Hertz | 120 | | Screen Size | 77 inches | | Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H | | Display Size Class | 77 inches | | Size | 77 | | Speaker Description | Acoustic Surface Audio+ | | Speaker Maximum Output Power | 56 watts | ## About This Product The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen. ## Last Seen Prices | Retailer | Price | Availability | Last seen | Store's standard terms | |----------|-------|-------------|-----------|------------------------| | [Amazon](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/7b935383-4f23-6ef2-d6ac-fdcd8d31157c?source=shopsavvy&medium=product-page) | $1798.00 | In Stock | 2026-08-05 (may have changed) | 30-day returns (in store too) | | [retailers/bestbuy](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/a81b46d5-7686-5df4-4410-4ef747f66d60?source=shopsavvy&medium=product-page) | $1799.99 | In Stock | 2026-02-08 (may have changed) | 15-day returns (in store too) · free return shipping · free shipping on $35+ | | [brandsmartusa.com](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/543a3f98-4599-b7e7-955b-f217e44aca97?source=shopsavvy&medium=product-page) | $1998.00 | In Stock | 2026-08-05 (may have changed) | | | [primetimeav.com](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/547f9ce8-d675-b993-8591-7d7ac381663f?source=shopsavvy&medium=product-page) | $1998.00 | In Stock | 2026-08-05 (may have changed) | | | [electronics.sony.com](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/d1234c82-878b-66cb-3ae8-5f5619783e28?source=shopsavvy&medium=product-page) | $1999.99 | In Stock | 2026-08-05 (may have changed) | | | [rcwilley.com](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/37cc952c-c6f1-455b-2c5b-b7b022eb4952?source=shopsavvy&medium=product-page) | $1999.99 | In Stock | 2026-08-05 (may have changed) | | | [Newegg.com](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/46365609-fcda-e92d-cb81-9794c099ecf6?source=shopsavvy&medium=product-page) | $2672.65 | In Stock | 2026-07-13 (may have changed) | | | [Greentoe](https://shopsavvy.com/api/redirect/products/732aae91-5b5d-fb0f-41a9-9a90935a1f59/offers/e26a5f6f-76dc-0901-4278-64bf40804f82?source=shopsavvy&medium=product-page) | $2734.66 | In Stock | 2026-07-13 (may have changed) | | *Store terms are each retailer's standard return and shipping policy from ShopSavvy's retailer research; some products and categories differ, so check with the store before buying.* [See every retailer and the full price history on ShopSavvy](https://shopsavvy.com/products/sony-77"-bravia-xr8b-tv-%282025%29) --- *About this page: ShopSavvy compares prices across thousands of retailers, aggregates expert and user reviews, and tracks price history to help you make informed buying decisions. 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